www.CoolCityWalks.com

 

Sometimes an idea gets ignored simply because no one knows it’s there. Cool City Walks (downloadable walking tours of stylish european cities) needed to quickly kickstart awareness of its innovative product and get itself noticed. This meant using far more than web-based media.

 

Focusing on Brighton (the first UK city tour) potential daytrippers were targeted with press ads, leaflets and publicity. While in Brighton itself, residents were postcarded to test the tour of their own town and so discover all the other city tours too.

Now well established – and well known – brochures and newsletters keep contacts updated as new tours are added each season.

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