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Despite being the only business of its kind in the area, Brighton Designer Radiators wasn’t getting the attention it deserved. So we created a series of striking press ads in the local media to mark it out as different to the DIY stores and arranged PR, publicity and advertorial to grab the attention of discerning, design-savvy homeowners across the city.
At the same time we built a strong distinctive branding across brochures, leaflets and other marketing materials while simple but effective customer profiling techniques and response analysis drove highly targeted direct marketing campaigns. BDR are now planning to open two new branches during 2007.
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